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The Role of Personality, Self-Concept, and Lifestyle in Consumer Behavior

As future marketers, we’re diving deep into the psyche of our consumers. It’s fascinating to explore how personality, self-concept, and lifestyle intricately influence consumer choices. This topic isn’t just academic—it’s crucial for crafting strategies that resonate on a personal level with our target audiences. Let’s dissect why these factors matter and how marketers can leverage…